Types of Services
Strategic Consulting
Clients trust Dana’s insight and perspective on general business strategy and marketing planning. She delivers insightful, data-driven consulting tailored to your business. Most consulting projects start with a 1.5 hour discovery call or video conference, after which a scope of work is delivered.
Dana also offers twice-monthly or monthly 1:1 calls or video conferences with clients to serve as an on-going check-in and discuss new issues that require strategic guidance. Dana’s coaching style revolves around helping clients focus on what’s really important in the business, and being curious about what tactics and strategies support that focus.
public speaking
Dana is known for engaging, thought-provoking keynotes and workshops that inspire audiences and leave attendees inspired to grow their business through strategic communications. She speaks at corporate events, conferences, retreats, as a guest lecturer in education environments, and industry organization meetings. During the Coronavirus pandemic, Dana is available and well-equipped to speak virtually.
Keynote Topics:
Online Reputation Management: Balancing your personal and professional social media presence in the Virtual Age.
New Year, New Marketing Plan! Connecting business goals to marketing activities to engage audiences and increase ROI.
Communications Yoga: How to lead a strategic and responsive marketing department while staying agile and growth-oriented.
coaching & training
Every leader knows ongoing education is a key component to keeping a team up to speed with market trends, but staying on top of trends in digital marketing can be overwhelming. Dana’s adept at balancing a strategic approach to digital marketing with dipping a toe into new trends and platforms, and regularly trains business leaders and teams on a variety of digital marketing topics.
Dana is available for 1:1 or small group training, and also offers larger group seminars. Coaching and training will always be customized to fit the client need, but common topics include:
Digital Marketing Strategy: Putting the Horse before The Cart
Making Marketing Manageable: Time, Money and Planning for Small Business Owners.
From Data to Insight: Understanding Digital Analytics
Social Media Management: How the Content Category Strategy changes *everything*.
How to use Instagram for Sales
Square Marketing for Small Business
Making the most of Email Marketing
Target Market Identification & Marketing Personas
Branding Comes First
Schedule a free call!
Dana offers a complimentary 15-minute call with potential clients to learn more about your objectives, answer your questions and share about how Dana's services may be a fit for your project.
Book an appointment
“I have thoroughly enjoyed working with Dana over the past several years during my time at Bigeye. Dana is committed to exceeding client expectations and maintains an exceptional knack for developing genuine, trusting relationships. As a strategist, this has proven to be vital, allowing for truly open and honest discussions about our clients’ overall marketing initiatives and goals.
I’ve been most impressed with Dana’s ability to listen, execute, and explain. Her attention to detail is unparalleled, with a flair for assessing situations at the 30,000 foot-level. Aside from her myriad of talents, Dana is a truly incredible and irreplaceable person to be around - for these reasons and more, she would be a valuable asset to any project or company.”