About Dana Cassell
Dana Cassell is a Business & Marketing Strategist for advertising and marketing agencies, corporate marketing departments, industry organizations and small businesses. Prior to opening her practice in 2011, she held positions in Digital & Brand Marketing with Orlando Health, Brighthouse Communications and The Orlando Sentinel. Dana has a passion for higher education and teaches as an adjunct professor on occasion, in the areas of Advertising, Marketing and Social Media. She also spends a portion of her time working with Small Business Owners and Startups in Wake County, NC as a Small Business Counselor at the Wake Tech Small Business Center.
Dana’s areas of expertise include:
Branding and identity, general business strategy, digital marketing strategy, digital marketing, online advertising, online marketing strategy, social media strategy and management, digital analytics, collateral development, proofreading, copywriting, training and public speaking.
COMMUNITY AND EDUCATION
Dana is an active philanthropist in her local communities, with a focus on childhood hunger, and a sustaining member of The Junior League. She earned her B.A. in Advertising (Copywriting) from The Temerlin Institute at Southern Methodist University, and her M.A. in Advertising (Consumer Behavior) from The University of Texas at Austin. Additionally, she holds a Certificate of Achievement in Web Analytics from The University of British Columbia.
Get in touch
Dana offers a complimentary 15-minute call with potential clients to learn more about your objectives, answer your questions and share about how Dana’s services may be a fit for your project.
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“As a fellow marketer, Dana’s background in branding and digital marketing has made her an invaluable peer resource to me. She’s often the first person I seek out when I need an objective opinion or advice on a challenging project. Whenever I enlist Dana’s help, it’s clear that she quickly grasps the big picture, thinks critically about the details and always provides a thoughtful response. I particularly appreciate that her recommendations are grounded in data, but also strike a balance with creativity. Dana is a well-rounded marketer that I’m grateful to have in my network.”