Select Clients
ESPN Wide world of sports
Miller’s ale house
camp boggy creek
florida credit union
Park city day school
digital congregations
discovery cove
wake technical community college
Testimonials
“I had the distinct pleasure of partnering with Dana during her tenure as a highly-skilled industry consultant, while serving as an advertising agency Marketing Manager. It was evident upon embarking upon our first collaborative project that Dana possesses a multitude of talents, most striking of which is her ability to provide unsolicited, thought-provoking, and avant-garde insights to propel any assignment to the next level.
Be it idea curation, content development, or concept-driven strategic direction, she is a powerhouse of creative expertise. I am so grateful to have worked alongside Dana, and to have furthered my professional prowess as a result of her shared recommendations and marketing acumen. Dana is a certified industry gem, an invaluable asset to any team, and I recommend her with great enthusiasm!”
“I had the distinct pleasure of working very closely with Dana at the Orlando Sentinel. Dana has a keen knowledge of marketing and applying all of her tools and assets to understanding and meeting a client’s needs. Dana and I worked very closely to create a strategy for online video which led to OrlandoSentinel.com being the top revenue performer for Tribune markets at the time, besting markets such as Chicago, LA and NY. She shows tremendous leadership and was able to drive several multi-departmental initiatives while at the Sentinel. Her knowledge of media, the market, and client needs led to several large revenue wins for myself and OrlandoSentinel.com, through custom crafted marketing presentations and proposals. Dana will easily become one of your strongest assets when she joins your team.”
“I was a student of Professor Dana Cassell’s in her Principles of Selling class at Valencia College.
I really enjoyed being taught by her because she had a great way of presenting the material. Her explanations were always very clear and the way she conducted the class was efficient, balancing well the amount of content presentation and exercises.
From the very beginning, she told us how many assignments and exams we were going to have during the semester and what each of them would cover. Having her expectations of us clear since day one made the class easier to follow and more enjoyable. Also, her class exercises and assignments were easily applicable to real life situations, which made them more fun to work on and easier to relate to.
Professor Cassell was very approachable and dedicated. She was always prompt with her replies to our questions, even on her personal time. It was a pleasure being part of her class and I definitely consider her one of the best teachers I have ever had.”