Elevating business with strategic planning since 2011.
As a seasoned marketing professional, Dana works with advertising / marketing agencies, corporate marketing departments, industry organizations and small businesses on consulting projects, workshops and training sessions. Her topics of expertise include business strategy, marketing / advertising strategy, digital marketing and advertising, social media strategy and management, branding and brand architecture development.
Dana's unique strength is helping clients with strategic planning and long-term visioning. The majority of her consulting work focuses on defining brand structure strategies and strengthening her clients businesses by better leveraging their brand. Dana also excels at helping clients integrate digital marketing into existing business plans, and frequently spends time educating marketing teams on effective digital marketing management.
Contact
LOCATION
209 S. Academy Street
Cary, NC 27511
CONTACT
danamcassell@gmail.com
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Dana offers a complimentary 15-minute call with potential clients to learn more about your objectives, answer your questions and share about how Dana’s services may be a fit for your project. BOOK NOW.
Questions Dana often hears from clients.
Brand Management
We’ve had our brand for a long time, how do we update it without alienating existing clients?
I’m buying a firm, or merging my business, what brand do we lead with?
We launched the business without thinking a lot about the brand, and now it’s clear we need to. What’s next?
DIGITAL PLATFORM SELECTION
What are the most efficient digital platforms for our company?
It seems like we’re trying to be everywhere, all the time, and I’m not sure we need to be. How do I know which social media platforms will make the biggest impact on my business?
Growing my business
We have a strong brand and a great product, how do we take it to market? Grow into a new segment?
How do I know when it’s time to add people to my team?
Our business has grown, and the brand doesn't really fit the company any more. What's next?
STRATEGIC PLANNING
How far ahead should we have a strategic plan for the business?
It feels like our day to day operations always get in the way of being strategic. Help!
What should we be measuring to really understand the effectiveness of our communications tactics?
We're spending a lot of time and money developing content, how can we be more strategic?
Modernizing communications
How do we pivot our business into a more modern communications direction?
I’m totally overwhelmed by social media and how much it changes. How do we stay on top of this without overinvesting?
Digital analytics may as well be a foreign language. How can we understand more about our business through our digital analytics?
Engaging customers
How do we increase engagement among members of our target audience?
What are the right key performance indicators for engagement on the platforms we use?
What’s “normal” engagement in my industry?
“Dana works with a people-focused, results-oriented approach. She’s efficient, measured, and brings so much value to her work. She clearly articulates next steps and helps her clients grow. She writes in a succinct way that is easy to understand and can break down complicated topics in an approachable and friendly way. Her work is high value and much appreciated.”